Meet Jesper

When the photographer becomes The Model.

While the first rays of spring light finds it ways through the narrow streets of Old town in Stockholm: We all know that ex-models sometimes becomes photographers. Well heard of many times. But the other way around? Well, not as usual but if it works it works, and this time it surely worked. Most talented Malmö based photographer and content guru Jesper Alm Jarl went from behind the camera to the other side of the lens. ”Haha just testing some camera gear!”

Yup, some testing huh? Hoping to see more nice pics from you buddy. Or modeling, or both?

Photos by Jesper Alm Jarl, Malmö.


Meet Jimmy

“When I’m surfing I’m right there and then. In the moment.”



Jimmy gravitates towards shoes. He being the earth and shoes be like tiny brown leather planets spinning round and around…

No but seriously. Apart from his strange obsession with shoes Jimmy is also the kind of guy that enjoys surfing, a good bbq and beer. One of the cool one’s.