What we do
The Groundstone company emerged from the will of some stubborn individuals with a global and modern mindset, (that’s us) to produce and sell stylish shoes. We challenge established shoe retail traditions in production and sales, and oppose to poor quality and meaningless consumption.
In other words:
We produce products to last a long life. Shoes in durable materials that allows the owner to take care of the shoes and to give them a longer (and better) life. We think that is the best for all of us.
We keep a fair price by selling directly to our customers. Through our own channels (Online and in our Groundstore), and by the use of selected Ambassadors who have similar values as us. That means you might find our shoes in places you find good people. In pop-up stores, restaurants or just as well in a barbershop.