Our philosophy is to make things happen ourselves. We don’t have a fancy marketing agency to make up ideas or create stuff for us. We do it all. From designing the shoes to shooting the product photos and convincing retailers to buy our shoes 🙂

Shoe care


Clean, Condition, Shine!

Take care of your Groundstone shoes once in a while, they’re worth it. Because if you do, they will age with grace and attitude!

1. Clean your shoes with leather cleaner to get the dirt off. If necessary, use saddle soap and water for a better cleaning. But be sure to rinse away all of the saddle soap otherwise it can damage the leather. Never use a detergent since it can destroy the natural oils.

2. Condition the leather to soften. While the leather is still slightly moist, apply a leather conditioner to replace the leather’s natural oils. Set your boots aside for 24 hours to dry. Stuff your boots with paper or even better, use shoe trees to maintain shape.

3. If you prefer your boots shiny, apply boot polish, paste or wax, and buff to a shine. Make sure the polish matches the shoes.

Meet Mange

Mange has got a beer collection containing over 3000 beer bottles. With content. When he buys beer to the collection he always buy two. ivermectin free horse wormer Drink one, store one. 25 years in the restaurant business ended in a car accident and made Mange switch career. The Beer Career.



Meet Patric

“Nowadays I try to do stuff that doesn’t require my presence at an office.”


Patric Henricson
PR and marketing at Groundstone

Short story:
I studied economy in the eighties and I have started a few companies  since then. From webb development to real estate and motorcycles. Sure, I’ve been an office rat for many years but nowadays I try to do stuff that does’nt require my presence at an office. I still think it’s a lot of fun to start up new things and in this company of people it’s even better. I can pretty much work with, and sell shoes from my camper at the beach or from the cabin in the mountains.