Thes boots are made for riding

Once again the annual Catgut Run took place. The Catgut run is a 100 km motorcycle ride to the northernmost point in Denmark, the city of Skagen. No more purpose of the trip than hanging out with good friends, eating seafood and having a couple of Dansih beer. Probably the best beer in the world.

/Glendell

OUR WAY

Our philosophy is to make things happen ourselves. We don’t have a fancy marketing agency to make up ideas or create stuff for us. We do it all. From designing the shoes to shooting the product photos and convincing retailers to buy our shoes 🙂

Shoe care

 

Clean, Condition, Shine!

Take care of your Groundstone shoes once in a while, they’re worth it. Because if you do, they will age with grace and attitude!

1. Clean your shoes with leather cleaner to get the dirt off. If necessary, use saddle soap and water for a better cleaning. But be sure to rinse away all of the saddle soap otherwise it can damage the leather. Never use a detergent since it can destroy the natural oils.

2. Condition the leather to soften. While the leather is still slightly moist, apply a leather conditioner to replace the leather’s natural oils. Set your boots aside for 24 hours to dry. Stuff your boots with paper or even better, use shoe trees to maintain shape.

3. If you prefer your boots shiny, apply boot polish, paste or wax, and buff to a shine. Make sure the polish matches the shoes.

Meet Mange

Mange has got a beer collection containing over 3000 beer bottles. With content. When he buys beer to the collection he always buy two. Drink one, store one. 25 years in the restaurant business ended in a car accident and made Mange switch career. The Beer Career.

web:

hoganasbryggeri.se

Svensson

Lars is the …. amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit.

Name: Lars Glendell

The part I play in the Short Supply world: Contributor and so on

Background:

Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit. Dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.

Tell us a short but inspiring story:

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit. Dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.

Johnson

Lars is the …. amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit.

Name: Lars Glendell

The part I play in the Short Supply world: Contributor and so on

Background:

Consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit. Dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.

Tell us a short but inspiring story:

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit. Dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.

Meet Peter

“Thing is… We basically do what we want. We can really go for it regarding quality and the use of materials, to make it genuine and real.”

 

 

Peter Wårdman
P
roduct range, development and design at Short Supply.

Short story:
I was into sail racing but at the time I was living in the inlands, which is not at all the right place to live when you want to race big sail boats. I just had to move to the sea. It was back in -78 and I was applying for a job at a big company on the Swedish west coast. At the interview I didn’t even have a clue they were making shoes…

Anyway, they asked me to rate the shoes on the table and select the designs that wouldn’t sell. So I browsed through the models and pointed out the ugly ones. Of course I was totally wrong and rejected all the top sellers.  Later, the manager told me it was just a test to see if I had the guts. Anyway, he sent me to Italy for six months to work in a shoe factory. That’s how my journey in shoes began.

 

Meet Patric

“Nowadays I try to do stuff that doesn’t require my presence at an office.”

 

Patric Henricson
PR and marketing at Groundstone

Short story:
I studied economy in the eighties and I have started a few companies  since then. From webb development to real estate and motorcycles. Sure, I’ve been an office rat for many years but nowadays I try to do stuff that does’nt require my presence at an office. I still think it’s a lot of fun to start up new things and in this company of people it’s even better. I can pretty much work with, and sell shoes from my camper at the beach or from the cabin in the mountains.

 

Glendell

Jack of all trades, master of none

The allround guy when it comes to creativity and marketing. With a background in graphics, photography, web editing and writing as well as the shoes business Lars finds many uesful tasks to perform in the Short Supply gang.  

Name: Lars Glendell

The part I play in the Groundstone world: The allround marketing person.

Background:

With the curiosity in web sites in the mid 90’s came the natural need to produce content as well. Media, photography, graphic design and writing were the topics of interest. Lars always had an entrepreneurial way of doing things and started out as a freelance designer and writer and worked in the shoe industry full time for many years.

Tell us a short story:

I made a cross-country trip through the United States. Five friends riding garage-built choppers from Los Angeles to Florida for four weeks. All the cool people and places we saw during the trip made an impact. Five years since that trip I still process the all the impressions! Thinking about it in retrospect the feeling of beeing in a movie grows on you. Maybe I’ll write a book about that trip one day, haha!